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Posted on Wednesday, March 29, 2017

INDIANAPOLIS, IN (March 29, 2017) —Klipsch®, a tech-driven audio company, announced today that it is changing distribution strategies throughout its APAC territories, specifically Australia.

“The Australian market is very important to us. Key to our success in this exciting marketplace is defining and executing the correct mix of streamlined distribution, utilizing select retail partners and emphasizing brand control,” noted Paul Jacobs, president and CEO of Klipsch. “This change positions Klipsch Group, Inc. to be able to enhance the global consumer experience for our premium products.” 

The company will sever ties with some current distribution partners, including technology distributor Powermove and streamline its efforts with a single-source continental platform – longtime Klipsch partner QualiFi, simplifying distribution to better align with the manufacturer’s global strategy.

“A core tenet of Klipsch Group’s global strategy is to increase focus in all markets. When we assessed our strategy in Australia, it was apparent to us we needed to simplify the business and streamline our distribution,” said Vince Bonacorsi, Klipsch GM, Asia Pacific, Australia, & New Zealand. “This will allow us to create a more effective brand image with business partners and consumers.”

Klipsch will begin the process of consolidation to a single Australian distributor immediately.

“QualiFi is a highly respected importer and a long time partner of Klipsch Group. The entire Klipsch team is very excited about working together to build the Klipsch and Jamo brands in Australia,” remarked Bonacorsi.

"Loudspeaker distribution has been the backbone for QualiFi since we started the Jamo distribution in Australia in 1982. From the time Klipsch purchased Jamo in 2005 QualiFi has enjoyed a close relationship and great support from the Klipsch organization. With the recent changes in the traditional loudspeaker market we are very excited to now represent both Jamo and the full suite of innovative Klipsch products which we believe has a huge potential in the Australian market," said Michael Henriksen, QualiFi CEO. 

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