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Sony BRAVIA 4K HDR professional displays integrate Kramer advanced control features, Exterity ArtioGuest® interactive portal and Chromecast
Posted on Wednesday, August 14, 2019

Further to the latest announcement during InfoComm 2019, Sony Australia and Kramer Electronics announce integration with Exterity – a leading IP video and digital signage technology provider. The additional collaboration with Exterity provides users with a seamless, interoperable and versatile all-in-one solution. Additional details and demos will be available in Melbourne at Integrate 2019 on 27-29 Augus2019, at the Sony stand – E10.

Two months ago, Sony Electronics Inc. and Kramer Electronics announced the integration of Kramer Control BRAINware into Sony's BZ35F series of BRAVIA 4K HDR professional displays. As demonstrated during the tradeshow, the control processor software turned the already impressive displays into the centerpiece of any AV installation with game changing control, automation and analytics features

Sony Australia Group Manager – Business Solutions for their Professional Solutions Group, Daniel Hancox, said, "One of Sony’s key achievements is ease of integration with third party solutions. Over 80% of our Pro BRAVIA installations are networked and exist within an ecosystem. From an end user point of view, it is critical that each part of the ecosystem works seamlessly together.

Pairing Kramer's code-free, drag-and-drop control platform with Sony's BRAVIA pro series displays is a win-win for our joint customers. By offering integration with manufacturers such as Kramer, Sony is providing users with the tools and capabilities they need most, while creating a highly robust, interoperable and versatile platform.  

We are excited to provide Sony BRAVIA users with an additional all-in-one solution for simplified, software-based room control.We are thrilled about this Sony-Kramer integration, it represents an enormous opportunity to provide our shared customers with the industry’s best professional displays, control and automation,” said Aviv Ron, vice president of business development & strategy for Kramer. “Sony BRAVIA displays running Kramer Control BRAINware are optimally suited to serve as a center piece for several of our new Kramer@Work modern meeting space solutions.”

Kramer’s new Control solution will be available for the following Sony BRAVIA BZ35F display models:

  • FW-43BZ35F (43-inch)
  • FW-49BZ35F (49-inch)
  • FW-55BZ35F (55-inch)
  • FW-65BZ35F (65-inch)
  • FW-75BZ35F (75-inch)
  • FW-85BZ35F (85-inch)

Sony has also been working closely with IP video technology leader Exterity to achieve seamless integration between Exterity’s ArtioGuest interactive guest experience portal and the latest Sony BRAVIA professional displays, which have Chromecast support built in.

The latest Sony professionaldisplays benefit from built-in Chromecast functionality, enabling users to easily share content from subscription services, such as Netflix, YouTube, Kayo Sports, Foxtel Now and Spark Sports from their mobile device directly to the Sony screen.

This removes the need for a Chromecast dongle and other external 3rd party devices and services, simplifying ongoing support and maintenance.ArtioGuest, with its direct access to the Sony built-in Chromecast functionality, securely connects Sony TVs, Chromecast services and the guest’s mobile device, while protecting the user’s personal data.

This latest collaboration is part of an ongoing partnership as the two brands strive to offer first-class service to hotel operators and their guests

Daniel Hancox concluded, “The ability to have IPTV, digital signage, analytics and control running on a Sony display without the need for additional hardware is a huge benefit to end users. The Sony BZ range of displays are the hub that brings leading solutions such as Kramer, Exterity and Chromecast together. The seamless integration we enable makes the overall solution customizable, secure, feature-rich and simple to deploy and maintain. The fact that the control can also be on a mobile or tablet is an added bonus.”

Visitors to Integrate 2019 at the Melbourne Convention and Exhibition Centre from the 27-29th of August will be able to experience an interactive demonstration of Kramer’s advanced control features, Exterity’s ArtioGuest interactive guest experience portal and built-in Chromecast support on Sony BRAVIA 4K HDR professional displays at the Sony stand – E10.