launched to provide video training to hospitals in the Netherlands, Belgium,
Germany, Austria & Switzerland
MADISON, Wis. — October 03, 2016
— Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted global leader for video
creation and management solutions, today announced a strategic partnership with
Noordhoff Health, a business unit of Noordhoff Publishers, to co-create innovative
learning solutions to more than 4,000
hospitals, care organizations and nursing schools in the Netherlands, Belgium,
Germany, Austria & Switzerland.
From taking a patient's blood
pressure to practicing complex and critical clinical procedures, healthcare
providers are entering a more demanding healthcare system that requires them to
have a vast amount of knowledge at their fingertips. Noordhoff Health provides
quality content, technology and services for practical training in healthcare. The
company’s strategy is to use Mediasite as the key technology to develop, market
and sell digital-education content on topics most important to participating
hospitals in a pre-produced package of 100 training videos. Content will cover
practical training such as nursing, clinical compliance, safe use of medical
technology and more.
In addition to the pre-produced
videos, Noordhoff Health also plans to offer Mediasite Video Cloud to those
same hospitals, and nursing schools on a recurring subscription basis. Branding
it “Health Visuals,” hospitals will be able to produce and share their own customized
content using My Mediasite Desktop suite of recording technologies. Select
“Health Visuals” content will be shared between hospitals via a secure sharing
“By providing the Mediasite video
infrastructure in combination with learning content from Noordhoff Health, we
enable our partners in the healthcare
market to create a strong, fast growing
knowledgebase and network for health professionals,” said André Matera,
Director Noordhoff Health at Noordhoff Publishers BV.
“Noordhoff “Health Visuals”
partnership with Mediasite gives our hospital the advantage of creating short
learning interventions right in the work environment. This supports our
professionals in collecting the knowledge and experience needed to give the
best professional support to our patients. Just in time, just enough and just
easy! It’s already proven to be successful in our hospital,” said Jelle Prins,
Dean MCL Academy at The Medical Center Leeuwarden.
“Health Visuals” has given us access to an 'all-in-one' solution. Not only can
we create, upload and immediately share our own videos, we also have access to
a secure content from a network of trusted hospitals. By using Mediasite as its
video technology, we are able to customize the viewing experience for our
audience, track viewership and communicate more effectively with patients,” said
Jaco van der Worp, training consultant at Landsteiner Institute.
Mediasite training is underway
with Noordhoff Health sales and marketing staff to bring this digital education
offering to hundreds of hospitals in Europe.
“We commend Noordhoff Health for
removing content-creation barriers, providing hundreds of hospitals basic
digital training for their staffs. Through our partnership they’ve also created
a unique online environment to create and share original training and content,
bringing larger audiences to complex procedures and new medical discoveries,”
said Gary Weis, chief executive officer of Sonic Foundry. “We look forward to
working with Noordhoff Health in its quest to use video to positively impact
the healthcare industry.”
About Sonic Foundry®, Inc.
(NASDAQ: SOFO) is the trusted global leader for video capture, management and
webcasting solutions in education, business and government. The patented Mediasite Video Platform transforms communications, training, education and events for more
than 3,800 customers in over 65 countries.
© 2016 Sonic Foundry, Inc. Product and service
names mentioned herein are the trademarks of Sonic Foundry, Inc. or their