Sonic Foundry, Inc

 Sonic Foundry Partners with InfoComm International to webcast prestigious AV conference

MADISON, Wis. - April 29, 2010 - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced the company'sMediasite webcasting platform will be used to stream sessions at InfoComm 100, taking place April 29 to May 1 in Chantilly, Va.

InfoComm 100 is an executive-level, three-day invitation-only meeting. One-hundred industry leaders from all sectors of AV, including corporate, education and government will be present to discuss the current state of the market, future prospects, emerging technologies, challenges and opportunities. Topics covered will include cultural, social and economic changes in AV, the technological impact of cloud computing, collaborative tools and intelligent software, Integrated Project Delivery, lean manufacturing and project delivery methods, LEED project approaches and leadership.

"One of the most valuable things about InfoComm 100 is the ability for industry experts to convene and exchange ideas that will advance the audiovisual industry," said Randal A. Lemke, Executive Director and CEO, InfoComm International. "We value Sonic Foundry's ongoing partnership in helping share the knowledge born here with remote audiences."

Speaker sessions of InfoComm 100 will be streamed and available for on-demand public viewing after the conference at www.sonicfoundry.com/infocomm100.

"InfoComm 100 offers the unique opportunity to engage some of the most influential people in the AV industry. Sonic Foundry is honored to not only have a seat at the table, but also to continue to strengthen our long-held relationship with InfoComm by capturing this important gathering of industry leaders for the first time," said Rob Lipps, executive vice president of Sonic Foundry.

The patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

About InfoComm International
InfoComm, the international trade association for the professional AV industry, is the leading resource for AV conferences, exhibitions, education, certification, news and market research. InfoComm's website is www.infocomm.org.