Chippewa Falls, Wisconsin – Spectrum Industries, a leading education and computing furniture manufacturer, announces the finalization of a partnership with the Milwaukee Bucks NBA 2K League franchise, Bucks Gaming. The two-year partnership will focus on esports advocacy through a community engagement program, partnering on esports furniture and product design, and collaborative marketing initiatives.
"We are excited to partner with Bucks Gaming and collaboratively advance esports in our region and across the nation. Our community engagement initiative is an anchor part of our partnership and we are also thrilled to have the opportunity to work collaboratively with their team to design the next generation of esports arena and home gaming products." said Scott Dorn, an Executive Vice President with Spectrum Industries. Information regarding the community engagement program will be released at a later date.
The two organizations are no strangers to one-another. Prior to the partnership, Andrew Buck, General Manager of Bucks Gaming, assisted Spectrum in developing an Esports Guidebook. The Guidebook was designed to help organizations better understand the esports landscape and to help stakeholders connect to organizations advancing esports across the US and can be requested here.